Customer Relationship Management (CRM) manages all the relationships and interactions that your company has with customers. The main focus of CRM is to develop and enhance the business relationships. They help you to stay in constant contact with the customers and thus ensure a rise in the profitability of your business. 

External interactions and relationships can be properly managed by different departments like sales, marketing and  business development in an effective way with CRM. It saves the details of the customers, their contact information, purchase records and helps in analysing the sales opportunities and campaigns that can be used to turn the lead into a potential customer. Retaining the customers is also as important as making new customers. Therefore it is necessary to be in contact with the customers and maintain them in the company. 

The salesperson by getting visibility into the track of the lead can plan strategies to convert the lead and to increase sales. The likes and needs of the customer can be recorded with activities and campaigns which helps in determining the product and services they wish to have from the company. With this the customer will be satisfied and will recommend your company to others, gradually increasing the company’s profit. 

Odoo ERP comes with a CRM tool that will manage your relationship with customers in an efficient and effective manner. Rather than using a separate tool for managing customers, Odoo can be employed. Compared with other dedicated CRMs in the market Odoo stands out in performance and productivity. 

Odoo CRM

With Odoo CRM leads can be categorized according to their stages and managed individually. As the module is integrated with other applications of the software, the workflow is not interrupted. Sales team members can analyse their work and the marketing team can foresee the strategies that can be employed to enhance the relationship and retain the customers. With centralized management and networked operations Odoo CRM has proved to be an ideal tool for customer relationship management. The opportunities of gaining and retaining customers are enhanced with its lead generating, enriching, scoring and mining options.

Odoo CRM is completely designed for the purpose of increasing customer satisfaction along with the company's profit.  The dashboard of the CRM gives an insight about the position of the company in terms of its relationship with leads. By analysing the categories and the revenue intended to be generated from the stages describes the potentiality of increasing the profits. Another main feature of Odoo CRM is that you can generate different types of reports from the module. Reports of the partnership analysis, pipeline activities, pipeline analysis, forecasting and dashboard can be easily retrieved from the module. Salespersons can view their activities and pipeline separately and the details of the customers can be viewed using Odoo CRM module. Lead Generation in Odoo 15 CRM